Marketing Communications
Business Challenges
The client was a blue-chip multi-national firm that wished to promote their enterprise CRM software to decision-makers in mid-sized firms throughout Europe.
Our Approach
Farrelly & Mitchell developed a report on best practices in CRM, which included:
- Interviews with some of the industry leaders on the issue of customer care
- A survey of CRM usage in mid-sized firms.
- Best practice guidelines for customer care.
- An outline of the key features and benefits of the client's software.
Benefits & Value
The client continues to use the booklet as key reference material when developing potential CRM customers throughout Europe.
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